“But it’s not even Christmas yet!” Yes, yes, we know, but if you’re hoping to have a pop up shop this spring, now is exactly the time to start getting the details hammered out. Here’s a quick look at some of the tasks you should be taking care of right now, so that you can pop up at your ideal time and have a successful run.
Identify Your Objective & Create SMART Goals
Our blog covers all sorts of reasons why people open pop-up shops. You may want to generate revenue, raise awareness for your brand or cause, test a product, or reach a new audience. Once you know the main reason for running a pop-up shop, create SMART goals that you can use to measure your success.
Specific: Clarify all the details of your plan.
Measurable: Identify how you’ll measure the success of your pop up shop.
Actionable: Ensure there are vehicles that can take you to your goal.
Realistic: If you set your goals too high, it can actually hurt your morale, so while it’s good to have lofty goals, make sure you can achieve them.
Timebound: Will your goals be weekly, span the length of the pop up shop, or continue after? Set an end date, so you know when to measure your success.
Decide: To Partner, or Not to Partner?
Sometimes it’s helpful to partner with a non-competing business that shares your audience. For example, a yoga studio that’s running a short-term walk-in studio might want to partner with a smoothie company, whilst an artist may pair well with a jewellery-maker, and a confectioner may partner well with someone who handmakes Easter cards. By finding someone to share a space with you, you can split the bills, from everything from rent to marketing, and piggyback off the press the other entrepreneur gets. You may also consider a shop share with an established company.
Carrying consistent branding messages across all channels is essential as you develop your market and gain more recognition. Although you don’t have to nail down every exact detail this month, be sure to spend some time making notes about the feeling that you want your brand to convey and what marketing messages work best. Framing out a rough idea is essential as you plan your budget because it will impact your marketing expenses, what venue you select, and your setup costs.
Consider Permits and Licenses
Each industry and location has specific requirements for licensing and permits. It can sometimes take a couple of months to go through the process to get the right credentials to operate. Find out what you’ll need to do and identify the application process. Although you may not be able to apply until you’ve settled on a physical address, addressing this step early on can help you avoid stress or heartache later.
Create a Budget
One of our previous blogs explores the cost of running a pop up shop, including everything from rent to your POS system. You’ll want to keep those figures in mind, as well as the cost of any merchandise you need to have on hand. Have the budget squared away before shopping for a venue, so you know which places are within reach.
Select a Pop Up Shop
Browse our listings to find the ideal space for your needs. You’ll find a good mix of options, ranging from entire shops, to event space, kiosks, shopping centre venues, and more. Other things to keep in mind whilst selecting:
Demographics: Is the space in an area where your target audience works, lives, or visits already?
Ambiance: Will the venue fit in with your current branding efforts and will your visitors feel comfortable there?
Foot Traffic: Is foot traffic crucial to the success of your pop up shop? If so, pick a high-traffic area.
Staging/ Layout/ Size: You’ll need to transform your space into something that works for you. Create a list of all the activities you, your staff, and your visitors will be doing, and make sure there’s enough space for everything. This may include register space, storage, dressing rooms, and things of the like. It’s also a good idea to have a look at the building from the outside, to see what you’ll be able to do entice people to come in. Catchy window displays are helpful, but also be mindful of where you can add signage.
Amenities: As an aside to the layout, you’ll need to consider what amenities are required for you to carry out business successfully and comfortably. For example, if you’re running a tech-heavy shop or are including lots of lighting as part of your branding, outlets should be considered. Restrooms, security systems, and available utilities matter as well. At Popertee, we also have cinema spaces that come complete with state-of-the-art audio-visual technology and even a full catering service, as well as other types of unique spaces with uncommon amenities, so do consider how you can maximise your customer experience with the amenities on hand, as well as what amenities your or your landlord may need to make arrangements for.
Price: Double-check that the venue fits into your monthly budget, as well as your overall budget, depending on the duration of your lease.
Parking: Customers, your staff, and you will all need to be able to access the space easily. Most venues are designed with this in mind, but you’ll also want to consider the types of deliveries you’ll have too, and where trucks can park, as well as how they’ll load/ unload.
Determine Operating Procedures
Create a guidebook that covers all aspects of your operation, from hiring policies through training, employee management, POS use, ordering/ receiving, and duties that need to be carried out. Even if it’s just a rough sketch at this point, it will help to have some ideas written down before you finalize things.
Create a Timeline
Because these are just generalizations about the initial steps you should be taking, it’s important to set up a hard timeline with everything you need to do over the next few months. Be sure to include:
- Dates the pop up shop will run
- Laying out the shop/ creating a blueprint
- Utilities arrangements
- Move-in and retrofitting
- Setting up the POS
- Test runs
- Marketing and promotion
- Branding (signs, bags, price tags, etc.)
- Staff hiring and training
- Supply ordering
- Obtaining Insurance and licencing
- Closing and take down
- Goal assessment
Ready to Pop Up?
Whether you’re just “window shopping” for your venue or you’re ready to take action, you’ll find the ideal space for your needs in the Popertee listings. You can also browse our blog for more tips, success stories, and pop up shop info as well.
If you have a venue you think would be the ideal space for someone, we’d love to hear from you too. You can list your space free, and we’ll help connect you with great short-term tenants.