Distinguish between your unique and repeat visitors with our market-leading ID recognition technology, which prevents visitor duplication and inflated footfall figures.
Use our anonymised and aggregated measurement techniques to unlock key demographic data about your visitors. This includes age, gender, propensity to spend, home and work postal sectors, visitor interests and more!
Track the number of times the same individual visits using our ID recognition technique. Repeat visits indicate a genuine interest in your brand and can be cross-referenced with our demographic data to identify the profile of those who came back.
Identify correlations between time-of-day and campaign/store performance, since all visits to your space are time-stamped for your convenience. When cross-referenced with demographic data, you can identify the optimum times to engage with your target audience.
Identify the average amount of time your visitors engage with your activation and how this varies by demographic profile, day-of-week, time-of-day and other factors.
Use our extensive UK database to compare your observed audience profile with the ‘benchmark’ visitor profile in this area, in order to highlight campaign outperformance or underperformance.