Distinguish between your unique and repeat visitors
with our market-leading ID recognition technology,
which prevents visitor duplication and inflated
footfall figures.
Track visitor frequency
Use our anonymised and aggregated measurement techniques
to unlock key demographic data about your visitors.
This includes age, gender, propensity to spend,
home and work postal sectors, visitor interests
and more!
Analyse the demographic profile of your visitors
Track the number of times the same individual visits
using our ID recognition technique. Repeat visits
indicate a genuine interest in your brand and
can be cross-referenced with our demographic
data to identify the profile of those who came
back.
Track the time your visitors arrive
Identify correlations between time-of-day and campaign/store
performance, since all visits to your space are
time-stamped for your convenience. When cross-referenced
with demographic data, you can identify the optimum
times to engage with your target audience.
Record how long your visitors stay
Identify the average amount of time your visitors
engage with your activation and how this varies
by demographic profile, day-of-week, time-of-day
and other factors.
Compare your results to location averages
Use our extensive UK database to compare your observed
audience profile with the ‘benchmark’ visitor
profile in this area, in order to highlight campaign
outperformance or underperformance.